Power In Society Essays (2264 words) - Marxism, Marxian Economics

Power In Society power in society A world of system designed to keep people in unjust and unequal positions is held in place by several interrelated expression of power over: political power, economic power, physical force, and ideological power (Bishop, 1994: 36). So, we can say power is defined as a possession of control, authority or influence over others. In terms of power of dominant groups over subordinate groups, we define power as domination of one group of people over another in major important spheres of life. Power inequities have been in existence throughout the history of humanity and the ways of manifestation evolved from extreme overt oppression to subtle, covert oppression. Three major forms of power inequalities discussed in this paper are based on property (class), domination whites over others (race) and men over women (gender). Property owners as a dominant group have power over a subordinate group who do not own property. Karl Marx, one of the greatest economists of the XIX century, defines domin ation from the purely economic point of view. To Marx, a class is defined according to the ownership and control of the means of production; and therefore two major classes present in capitalism are bourgeoisie and proletariat. Bourgeoisie owns and controls the means of production. Proletariat, on the other hand, owns nothing and it sells its labour as a commodity in return for money. The power presented here is this constant antagonism between those who own and control and those who do not possess the means of production. By possessing control over these means of production, they ultimately control labour force itself. Bourgeoisie makes proletariat to work long hours with less pay, makes workers comparative with jobs, and alienated workers just make enough for living. For if you are forced to sell your labour force as a commodity in order to survive, you are treated by those who buy this same commodity not differently that any other commodity available on the market that is necessa ry for the multiplication of capital. In Marx's time, workers lacked bargaining power through unions, legal strikes or sabotage (Grabb, 1997: 17). As a result, they could not form a united front against employers, and give themselves a power of collective resistance. In our society, we still can recognize basic elements of Marx's theory. Today, at the end of twentieth century, capitalism is still a strong and developed system that will most likely remain to be so for some time. One thing that has changed is that through the establishment of workers unions, the gap between bourgeoisie and workers has narrowed. The 8-hour work - 8-hour rest - 8-hour sleep system that Marx proposed seems to be in place in many of the countries around the world. Despite these accomplishments, the power over subordinate group still exist. Grabb argues that oppression on the class basis may seem absent in capitalist societies today, because workers are legally free to choose whether or not to accept to wo rk for a capitalist (Grabb, 1997: 16). But, are workers really free to decide? In other terms, what are their options? For a worker who, by definition, does not own means of production, there is no other choice to earn a living than to sell his/her labour to the capitalist. Contrary to Marx's theory that bases class inequality only on the economic ground, Webber adds two more components, prestige, and political power. He argues that those who are members of dominant classes, status groups, and party associations are able on the whole to exact compliance to their wills, on a regular basis, from the remaining population (Grabb, 1997: 54). In the previous centuries, this compliance was accomplished by physical force when violent social action was absolutely primordial(Grabb, 1997: 54). However, in the late twentieth century, different forms of domination emerge, i.e. control over communication and media, control of innovation and developments etc. Therefore, we can conclude that class antagonism is present, only it is changing in form. Today, the capitalist class owns and controls the media, and therefore controls what information is disseminated to the rest of the population through TV, newspapers, Internet, etc. According to Anne Bishop, ordinary people are constantly exposed to the version of

Understanding ACT Scores What Do They Mean

Understanding ACT Scores What Do They Mean SAT / ACT Prep Online Guides and Tips You took the ACT and got your score, but you don’t know how to interpret your ACT score. What does your ACT score measure? Is your score high or low? Will your score be enough to get you into your target schools? In this article, I'll answer all of these questions and more, so you can go toward understanding ACT scores. What Does the ACT Measure? The ACT was designed to measure your preparedness for college, though whether the ACT actually does sois highly debatable. There are many smart, successful people, who did not score high on the ACT. So what do ACT scores mean at all? Universities continue using the ACT because admissions officers think the SAT and the ACT are â€Å"equalizers.†While every applicant received a unique high school education and has a distinct background, all applicants took the ACT or SAT. For this reason, admissions officers use it to compare students. The purpose of an ACTscore is to get you into college; as such, you should understand your ACT score in terms of how it can help you do that. How Does Your ACT Score Match Up? ACT Score Range To understand our score, you need to know the range of possible ACT scores. The composite scores can range from 1 to 36. The composite score is simply the average of your four section scores, which are each graded separately from 1 to 36 (the Essay/Writing section is not counted towards your composite score because it's optional). The average ACT score in the US is usually around 21, but the exact number varies from year to year. While many students strive for the highest possible score, most students don't need a 36 to be accepted to their target school. What’s a Good Score for Your Target Schools? If you don't need a perfect 36, what score should you shoot for? To figure out what a â€Å"good† score is for your target schools, search â€Å"[College Name] ACT† in Google. That search should take you to the Freshman Admissions Profile. The exact name may vary between colleges, but on the page you should find either the 25th/75th percentile or the average ACT. (If you have trouble finding this info, PrepScholar also has admissions info pages for most schools- just search "[college name] Prepscholar ACT" to find it.) The 25th percentile ACT score means that 25% of admitted freshmen scored at or below that number (in other words, 75% of admitted applicants scored above). The 75th percentile ACT means that 75% of admitted freshmen scored at or below that number (or 25% of admits scored above). The average ACT is an average of all of the admits’ ACT scores. A good score is at or above the 75th percentile ACT score for that college. If you have that score in addition to a strong transcript and application, you have a great chance of being admitted. For colleges that only provide average ACT, I recommend aiming for a score 2 points higher than the average. That way you will have a score near the top 25% of admitted students. Why shouldyou aim for a higher score? I'm assuming you are a normal applicant. A special applicant would be a recruited athlete, legacy, child of a significant donor, or a unique talent like a world-class cellist. Colleges will accept students with these qualifications with lower ACT scores than normal applicants. It depends on the school, but those students can account for up to 25% of admits. If you're a normal applicant, you want a higher ACT score to make you stand out, so your target score should be the 75th percentile or above. For a more in-depth explanation of these concepts, check out What is a good ACT score? A bad ACT score? An excellent ACT score? Should You Retest? How Many Times? If you didn't reach your target score (the 75th percentile or higher for your target colleges), I would recommend retaking the ACT.However, don't take the ACT more than 6 times. It is unnecessary. If you have not reached your target score after 3 or 4 tests, then you aren't studying for the test properly. To achieve your goal, you need to have a dedicated study plan. Check out one of our guides for creating an ACT study plan for sophomores, juniors, and seniors. Other options you should consider: hire an ACT tutor, take an ACT class, or enroll in an online ACT prep program such as PrepScholar. Check out PrepScholar:Harvard grads and ACT full scorers created our program that figures out your strengths and weaknesses. Your ACT prep is then customized to target your weaknesses, so you get the best preparation possible. What’s Next? Need help with your ACT preparation? Struggling with the ACT English section? ACT Science? ACT Math? ACT Reading? Don't get discouraged! With the appropriate amount of preparation, you can reach your target ACT score! Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Analysis of Report to Wordsworth

The following lines are significantly symbolic, as the words ‘sky slowing’ can be interpreted as the world itself turning much slower than before, the life and vibrancy leaking out of it. The reference to a ‘dying clock’ may make the reader believe that nature has very limited time remaining and that death is at its doorstep. ‘Smothered by the smog’, this line refers directly to, I believe, the harmful smoke and gases that spoil our air, literally smothering us. This description has the impressive effect of creating a feeling of suffocation, accurately reflecting the idea that is trying to be communicated. References to the great ancient Greek gods of the seas, Proteus and Triton create an incredible effect, notably the one that depicts two of the most powerful beings in existence struggling and suffering at the hands of man. ‘All hopes of Proteus rising from the sea have sunk’, this direct allusion to the tons of pollution man creates is particularly strong as it sends a message along the lines: our oceans are so polluted even the sea god is forced away. Triton’s notes struggle to be free†¦horns are choked, his eyes are dazed’ The idea of man being able to cause such suffering to the gods themselves emphasises all the more the idea of them causing massive destruction to nature. ‘Neptune lies helpless as a beach whale, while insatiate man moves in for the kill’; the adjective ‘insatiate’ depicts man as being merciless and cruel. The following lines may be interpreted from the point of view of poets, who often sit and write of what they see around them, watching the ocean, or wide fields of green countryside. They are now failing as these things that were once so beautiful are slowly being destroyed. Cheng here presents an interesting image, notably that of a ‘wound widening in the sky’, which personally makes me think of our ozone layer getting worn away by pollution, leaving the world at mercy. There is also here a discreet allusion to the poem Composed upon Westminster Bridge, the poem by William Wordsworth (Cheng’s poem is a response to this particular piece of work). God is labouring to utter his last cry’ is, I find, the perfect ending to the poem, as it once again alludes to God himself struggling against what man has caused to the world. The poem’s tone is considerably morose, along with a rhythm that I would compare to a funeral march. The atmosphere is quite deep and the voice could be that of surrender, as the poet does not indicate any possibility of mankind being capable of turning this situation around. I feel that this poem can be morally challenging and is very successful in making us understand the gravity of the world’s condition. Analysis of Report to Wordsworth The following lines are significantly symbolic, as the words ‘sky slowing’ can be interpreted as the world itself turning much slower than before, the life and vibrancy leaking out of it. The reference to a ‘dying clock’ may make the reader believe that nature has very limited time remaining and that death is at its doorstep. ‘Smothered by the smog’, this line refers directly to, I believe, the harmful smoke and gases that spoil our air, literally smothering us. This description has the impressive effect of creating a feeling of suffocation, accurately reflecting the idea that is trying to be communicated. References to the great ancient Greek gods of the seas, Proteus and Triton create an incredible effect, notably the one that depicts two of the most powerful beings in existence struggling and suffering at the hands of man. ‘All hopes of Proteus rising from the sea have sunk’, this direct allusion to the tons of pollution man creates is particularly strong as it sends a message along the lines: our oceans are so polluted even the sea god is forced away. Triton’s notes struggle to be free†¦horns are choked, his eyes are dazed’ The idea of man being able to cause such suffering to the gods themselves emphasises all the more the idea of them causing massive destruction to nature. ‘Neptune lies helpless as a beach whale, while insatiate man moves in for the kill’; the adjective ‘insatiate’ depicts man as being merciless and cruel. The following lines may be interpreted from the point of view of poets, who often sit and write of what they see around them, watching the ocean, or wide fields of green countryside. They are now failing as these things that were once so beautiful are slowly being destroyed. Cheng here presents an interesting image, notably that of a ‘wound widening in the sky’, which personally makes me think of our ozone layer getting worn away by pollution, leaving the world at mercy. There is also here a discreet allusion to the poem Composed upon Westminster Bridge, the poem by William Wordsworth (Cheng’s poem is a response to this particular piece of work). God is labouring to utter his last cry’ is, I find, the perfect ending to the poem, as it once again alludes to God himself struggling against what man has caused to the world. The poem’s tone is considerably morose, along with a rhythm that I would compare to a funeral march. The atmosphere is quite deep and the voice could be that of surrender, as the poet does not indicate any possibility of mankind being capable of turning this situation around. I feel that this poem can be morally challenging and is very successful in making us understand the gravity of the world’s condition.

Wayne Williams Assessment Research Paper Example | Topics and Well Written Essays - 500 words

Wayne Williams Assessment - Research Paper Example The route taken by the accused could be a human rights preference, and it is also highly probable that he took that route to dump the body of one of his murder victims. The taunts that Wayne directed at the investigators cannot be overlooked as they could have two implications to the case. The investigations were slated at a time when race related matters were at an all time high. This could mean that Wayne was reacting to the maltreatment that he received which was a direct result of his race. On the other hand, it could be that he was highly corky and overconfident because he knew that there was no evidence that would eventually link him to the murders (Deadman, 1982). This paper will support the conclusion that Wayne Williams was guilty in the murder of some of the victims, as an outcome of fiber evidence analysis and linkage. Despite all the numerous challenges in the provision of evidence, in the above stated claims, there are certain aspects of the case that remain hazy. It is not possible for Wayne to claim that he was travelling to scout and recruit Cheryl Johnson, who could not be traced. There is no existing evidence that shows that they had previously communicated or even agreed to meet on the said date. Evidence that was gathered from his home intimated that he had taken time to acclimatize himself on the procedures to follow when trying to beat a polygraph test. It is a result of non-binding evidence that the prosecutors thought it prudent to rely on fiber evidence (Deadman, 1982). It is prudent to note that fiber evidence has contributed greatly in drawing resolute conclusions in criminology. The process, analysis, correlation and merging of fibers has the capacity of solving mysteries that would have otherwise remain unresolved. In the case of Wayne, the fibers processed and analyzed from the murdered victims were of a rare kind (Ramsland, 1991). However, investigators were able to

Text Analysis essay Example | Topics and Well Written Essays - 1500 words

Text Analysis - Essay Example Just as Dassanowsky states, artists are not interested in picturing the reality but picturing the picture of reality. The duty of artists therefore is delivering the right information to the society without alteration of information for further critics. The most outstanding focused and engaging films by Tarantino is a clear indication of their roles. They serve as role models who always speak for the community (Dassanowsky, p.65). In this case, Tarantino talks about the World War II which degrades the human value and purpose through merciless killings. The mourning of author’s mother and wife indicates the condemnation of the society and this clearly indicates artists are the voice of the community (Dassanowsky, p.78). . However, the film has received much criticism from the public which is the duty of the community to scrutinize the work of artists. This gives meaning to the existence of humankind and their core values. In this film, women are seen as victims of circumstances who go through rape and brutality. Though this is condemned, it is clearly brought out and it is upon the society to accept the truth and make the necessary changes. The society scrutiny is seen as ineffective since it does not consider the truth brought out by Tarantino but criticizes that the film harshly judges the society (Dassanowsky, 125). The action of the author highlights the essence of existence of artists with the major roles they play in the society. It does not only bring out their purpose but also upgrades the production quality of other films which will try to meet the set standards. The idea of having Hitler assassinated may be criticized as being against humanitarian laws but it is the only solution to the end of World War II and the violence involved. It is evident that artists provide guidelines to the society in terms of way of living. Tarantino advices the society to forget about the World War II and move on and not to keep mourning about the

My Sisters Keeper Essay Example for Free

My Sisters Keeper Essay In My Sister’s Keeper, Jodi Picoult weaves a gripping tale of pathos, humor, and love. As thirteen-year-old Anna Fitzgerald struggles to define herself as a person apart from her sister Kate, Picoult exposes the universal truths of human relationships. Life is full of choices and consequences. Love demands risks and sacrifice; self-examination and sharing. As the characters unfold, in their own words, the importance of communication emerges as a unifying theme. Kate Fitzgerald is dying of acute promyelocytic leukemia. A kidney transplant is her only hope. Anna’s parents assume without question, that she will offer her kidney. Aware that she was conceived to be a genetic match, and ongoing donor for Kate, Anna wants a chance to live her own life. Though she loves her sister dearly, Anna retains Campbell Alexander, seeking medical emancipation, knowing that without the surgery Kate will die. Thus begins the saga of seven lives intertwined in ways none could ever have imagined. Anna forces a legal confrontation that compels each character to examine the relationships in their lives. Sara Fitzgerald has focused obsessively on Kate’s medical needs, unwittingly ignoring the needs of other family members. Brian, a firefighter, finds respite from his family’s ills on the job, and in the stars, which become a metaphor for life. Jesse, eighteen, is the family misfit. Unable to help Kate, he is wracked by guilt. A rebel, he becomes an unlikely healing force. As the court proceedings swirl around Anna, all involved are forced to reckon with the ghosts of their pasts and the paths they have chosen. Picoult addresses the ethics of the situation only tangentially. The ending is superbly crafted, literally pulling the reader into the text. This is a cosmic tale about relationships and endurance, and the ability of love to change lives forever.

FROM A DIFFERENT PERSPECTIVE :: Essays Papers

FROM A DIFFERENT PERSPECTIVE In my 205 I was asked to consider how and why my writing changes from one community to another. This essay represents the results of that exploration. My writing style changes greatly between the communities of academia and newspaper journalism. In both academic and newspaper writing I am compelled to include as much information as possible, yet the two call for completely different styles. I think this difference exists because the two forms of writing have different objectives. The general objectives of a newspaper article are to examine a story or issue, to introduce the public to the issue, and to provide a forum for others' opinions. With a few exceptions, newspapers don't have the time or the space to delve into an issue; instead they introduce it and possibly follow it up later with another story. The general objective of most academic writings I have done is to comprehensively answer a question. This involves a far more exhaustive exploration of an issue. Often in academic writing, the question itself provides the objective and defines the content of the writing. The fundamental differences in purpose between newspaper and academic forms of writing manifest into more clearly defined differences. The most obvious difference between the two forms of writing is structure. By using the term "structure," I am referring to the length and context of the piece of writing. Structure is an important factor because it sets the ground work for my writing. In academic writing, I try to cite numerous examples or personal experiences to illustrate a point. Newspaper writing requires that I condense my points. The writing is supposed to be simple, yet informative, and is crammed into a few inches of type. Writing to fill six inches of type is quite different than filling six double-spaced pages. Structure also translates into differences in word usage. Because of space constrictions, every word counts when writing for a newspaper. The key is to say as much as possible in the fewest words possible. There is a specific "newspaper style" which calls for short paragraphs, constant attribution of information, active voice, and numerous other writing guidelines. According to newspaper style, paragraphs should be one or two sentences long, with each paragraph including a complete statement or thought. This allows the reader to move from point-to-point quickly, without becoming bored and losing interest in the story. Information in newspaper articles must always be attributed.

An Autobiography of Moon

I know you are very curious to know about me. I have often noticed you looking at me with eager eyes. Now listen to my life story. I belong to a very large family, the solar family. My grandfather is called the Sun and he has nine daughters. My mother is the Earth. I am her darling as I am her only child. Imagine my aunt Uranus has fifteen children! I am so found of my mother that I always go around her day and night. I am 4600 million years old. Yet the bond between me and my mother continues without any change. Whenever I look at you human beings, I am very happy. I know that you praise me as a beauty. You compose a lot of poems and songs in praise of me. You are scared of my grandfather but are fond of me. However, I too have my problems. A lot of stones from the space fall on me and cause injuries to my body. Moreover, my health also fluctuates. Today as you see me I am very bright. I grow weaker and weaker. But there is no consolation! For the next fourteen days I will gather my brightness and glow. You know what my most memorable day is my life was? It was July 21st of year 1967. On that day. I remember, I was just getting out of my bed and I found something tickling my face. I looked at it. Oh! It was a human being. You know how happy I was then. I did not disturb him. Thereafter, more than twenty human beings landed on me. I wish thousand and thousands of you come to me and play in my garden. Then I shall not feel lonely, you know.

Customer Satisfaction on Nokia Essay

Nokia has played a pioneering role in the growth of cellular technology in India, starting with the first-ever cellular call a decade ago, made on a Nokia mobile phone over a Nokia deployed network. Nokia started its India operations in 1995, and presently operates out of offices in New Delhi,Mumbai, Kolkata, Jaipur, Lucknow, Chennai, Bangalore, Hyderabad, Pune and Ahmedabad. The Indian operations comprise of the handsets business; R&D facilities in Bangalore, Hyderabad and Mumbai; a manufacturing plant in Chennai and a Design Studio inBangalore. Over the years, the company has grown manifold with its manpower strength increasing from 450 people in the year 2004 to over 15000 employees in March 2008 (including Nokia Siemens Networks). Today, India holds the distinction of being the second largest market for the company globally. With the global launch of Ovi, the company’s Internet services brand name, Nokia is renewing itself to be at the forefront of the convergence of internet and mobility. From being a product centric company, Nokia is now focusing to become solutions centric. The strategic shift is built on Nokia‘s bid to retain consumers and empower Nokia device owners to realize the full potential of the Internet. Nokia will build a suite of Internet based services like Nokia Maps, the Nokia Music Store and Nokia N-Gage around its Ovi brand. Infrastructure business Nokia Siemens Networks is a leading global enabler of communications services. The company provides a complete, well-balanced product portfolio of mobile and fixed network infrastructure solutions and addresses the growing demand for services with 20,000 service professionals worldwide. Its operations in India include Sales & Marketing, Research & Development, Manufacturing and Global Networks Solutions Centre. Headquartered in Gurgaon, Nokia Siemens Networks has 47 offices and presence in over 170 locations across the country. R & D centers Nokia has three Research & Development centers in India, based in Hyderabad, Bangalore and Mumbai. These R&D hubs are staffed by engineers who are working on next-generation packet-switched mobile technologies and communications solutions to enhance corporate productivity. The Center in Bangalore, the biggest R&D site in the country comprises S60 Software Organization, Common Technologies, Next Generation now called Maemo Software, Productization and Software & Services. Design Studio Nokia has set up its first Design Studio in Bangalore in partnership with Srishti School of Art, Design and Technology. The first of its kind, the design studio will give Nokia designers and India‘s talented youth the opportunity to work together on new design ideas for India and the global markets. Manufacturing in India Nokia has set up its mobile device manufacturing facility in Chennai, India to meet the burgeoning demand for mobile devices in the country. The manufacturing facility is operational with an investment of USD 210 million and currently employs 8000 people. Nokia has recently announced fresh investments to the tune of US $ 75 million towards its manufacturing plant in Sriperumbudur, Chennai for the year 2008. * To know about the customer satisfaction level associated with the Nokia product and the customer Expectation level. * To increase customer satisfaction and recapture the market share by fulfilling the customer needs. * To study the factors affecting the consumption pattern Need of the study To study the satisfaction level of consumers towards the Nokia Mobile at Kaliyappa nagar, Sivakasi. Scope 1.This study focus on Features, Appearances, Battery backup and Software compatibility of Nokia. 2. This study help Nokia to recognize the factor which is most satisfied and which factor have more dissatisfaction influencing the consumers to buy the Nokia   Mobile Customer’s satisfaction When we talk about customer satisfaction, we talk about creativity. Creativity allows us to handle or diffuse problems at hand or later on in the process of conducting the everyday business. We talk about how, or rather what, does the organization have to do to gain not only the sale but also the loyalty of the customer. We want to know the payoff of the transaction both in the short and long term. We want to know what our customers want. We want to know if our customers are satisfied. Satisfaction, of course, means that what we delivered to a customer met the customer‘s approval. We want to know if customers are delighted and willing to comeback, and so on. Fleiss and Feldman present examples of that delightful-ness in their writings. Fleiss has written about Ben and Jerry‘s ice cream and Feldman has discussed excellence in a cab ride.As important as delightfulness is, some of us minimize it, or even totally disregard it. Level 1 Expectations are very simple and take the form of assumptions, must have, or take it for granted. For example, I expect the airline to be able to take off, fly to my destination, and land safely. I expect to get the correct blood for my blood transfusion. And I expect the bank to deposit my money to my account and to keep a correct tally for me. Level2 Expectations are a step higher than that of level 1 and they require some form of satisfaction through meeting the requirements and/or specifications .For example, I expect to be treated courteously by all airline personnel. I went to the hospital expecting to have my hernia repaired, to be in some pain after it was done, to be out on the same day, and to receive a correct bill. And I went to the bank expecting the bank teller to be friendly, informative, and helpful with my transactions. Level 3 Expectations are much higher than for levels 1 and 2.Level 3 requires some kind of delightfulness or a service that is so good that it attracts me to it For example, an airline gives passengers traveling coach class the same superior food service that other airlines provide only for first-class passengers. In fact, I once took a flight where the flight attendants actually baked cookies for us right there on the plane. When I went to the hospital, I expected staff to treat me with respect and they carefully explained things to me. But I was surprised when they called me at home the next day to find out how I was doing. And at my house closing, the bank officer, representing the bank holding my mortgage, not only treated me with respect and answered all my questions about my new mortgage, but just before we shook hands to close the deal, he gave me a housewarming gift. Brand image Hide links within definitions Show links within definitions. Impression in the consumers’ mind of a brand’s total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ direct experience. Brand Value Buyers who are considering a purchase scan their service options and develop a consideration set. Within the consideration set, they develop a hierarchy of brands based on their assessment of Price, Product or Service Features, and Brand Name. Typically, they choose the brand at the top of their hierarchy, if available. If a brand is consistently at the top of their hierarchy, the buyer will be loyal to that brand. We believe consumers try to optimize value within a product or service category. Consumers therefore assign utilities (worth) to price, each relevant performance attribute, and brand equity. Consumers then trade off performance attributes and brand equity against price in order to optimize value. The relationships between the individual values of price, performance attributes and brand equity is summative and equal to total brand value. The values each respondent places on price, performance attributes, and brand equity define their value equation for a product or service category. We can derive these values at the respondent level using modified trade-off exercises. A key advantage of the Brand Value Model is that it allows the calculation of utilities and importance‘s at the individual consumer level. This acknowledges the highly individual nature of the evaluation of products and services in many categories. Furthermore, it permits an exploration of value structures across existing consumer segments or the development of new segments based on the components of the value equation. We believe the total value of a brand in a particular product/service category is composed of three parts. One part is due to the physical and readily identifiable (and replicable) features of the brand that delivers specific, tangible benefits to the purchaser, thus impacting purchase choice. We call these the tangible product features. The second part is due to some perceived intrinsic value associated with the brand name due to such things as the image transferred to the purchaser, trust, longevity in the marketplace, social responsibility, consistent performance, and so forth (i.e. the intangibles), and impacting purchase choice. We refer to this as the brand’s equity. The third component is the price/cost of the product. Thus, the total value (or utility) of a product or service is a function of 1.) Its physical, tangible, deliverable features, 2.) its brand equity, and 3.) its price.

Compare and contrast how three poets create a distinct sense of place through language and how these places provoke strong emotions in the writer.

Compare and contrast how three poets create a distinct sense of place through language and how these places provoke strong emotions in the writer. As the name of this Section suggests, the theme of these three poems is places. "In Your Mind" written by Carol Ann Duffy, "An Unknown Girl" by Moniza Alvi, and "Geography Lesson" by Zulfiker Ghose each have different ways of presenting a distinct sense of place. In this essay I will be exploring the meaning of each poem and the different uses of language that allow each poet to convey a distinct sense of place.Firstly I will start with "In Your Mind" which is a poem talking about a person voyaging into the past through its memories. At the beginning of the poem, the character is in England as she says: "one autumn in England". It seems as if the character is tired and sad about his situation: "rain", "all afternoon". Then the character leaves this miserable situation and travel through his mind. The cause of the reminiscence is the rain in England.English: poemThis seems to be like a dream as the words have much more positive connotation than at the beginning. The fact that the poet uses free verse is a parallel with what is said in the text as free verse creates a sense of freedom and in the text she is talking about dreams and escaping reality. The author takes the reader in this dream by using the present tense to really show it is happening now and to create a sense of action but also by using the word "you" which includes the reader, and more than that is putting him in the text. The reader can therefore identify to the character. The author uses punctuations to look as if his memories are gradually coming back. He is also saying that memories are short live and fade away as it is illustrate in...

Recreational Land Use Article Example | Topics and Well Written Essays - 250 words

Recreational Land Use - Article Example Local stakeholders often resist recreational land use and managament due to legislations that requires the use of â€Å"fully protected† zones and zones for a â€Å"range of sustainable uses.† Examples of policies in which recreational land use is popular includes those of Florida Keys National Marine Sanctuary and the Great Barrier Reef Marine Park (Gray, Canessa, Rollins, et al., 170). Thus, managers are often confronted with the dilemma of creating a MPA zoning plan that would address both the legal and environmental perspectives. Stipulated from the article, historical and current events revealed a need to engage stakeholders in early planning stage of MPA zoning in order to gain stakeholders’ understanding and achievement of social and biological objectives. In addition, Parks Canada is currently developing a draft national zoning framework for NMCAs that may include up to five zone types (Gray, Canessa, Rollins, et al., 169). This current event will guide NMCA zoning and allow site flexibility in order to recognize the ecological value of the region, preserve marine ecosystem, and allow sustainable land use. Researchers also see the need to recognize and change MPA zoning plan based on setting types for boating – from â€Å"primitive† to â€Å"concentrated/semi-modern† ROS classes. Primitive ROS may meet the boaters’ satisfaction because of low intensity of use, fully protected zones, undisturbed environment, and decreased potential for public opposition; however, if managers are seeking for a balance between boaters’ satisfaction, zoning decisions, and NMCA regulations, the â€Å"semi-primitive† or the â€Å"concentrated/semi-modern† ROS would be much better. Because of the several conflicts being identified, the authors of the article suggest future studies of temporal zoning and conflict resolution between recreational boating and other marine activities. Reflecting on the article, I believe that it was not the

Management Concepts - Case Study Essay Example | Topics and Well Written Essays - 500 words - 1

Management Concepts - Case Study - Essay Example With the removal of trade barriers and opening up of economies, companies no longer can have a local country-specific strategy. Two very important factors that have resulted in companies going global are: progress in information and communication technologies, the trend of deregulation and increasing competitive pressure (Mucchielli et al, 1998). One of the ways of expanding globally includes investing the returns from one country to acquire other companies (Samson and Daft, 2009). Operating in different countries is based upon various factors such as the political, economic, social, technological, and legislative environments of the country (CIPD, 2010). At the same time, expanding into different countries also calls for the existence of a thorough globalization strategy keeping in mind the above factors. It is imperative that the learnings from expansion in one country to fine-tune its strategy for expansion in other countries as well. It is also important that the HR, Finance and the IT strategy of the organization shall be aligned towards the objective of being a truly global corporation. John needs to take serious action to prevent NAB from collapsing as a business. The first thing that needs to be done is to imbibe an MNC culture amongst the employees of the organization. The bank can create a separate department which will be responsible for finding out the best fit countries to expand into over a period of time. This department can also be responsible to search for companies in those target countries. Those countries where the PESTEL factors are mostly similar to that of Australia shall be targeted first and then the rest shall be