The Cw Launching a Television Network Essay Example

The Cw: Launching a Television Network Essay 1. The most important challenges for a new television network include advertising, settling on a target demographic, building a distribution system, and market the new brand. With the case of CW, dividing the responsibilities between the former WB and former UPN networks was also a major challenge, in addition to deciding which shows from each network would continue. Distribution is the primary concern, as it’s important for the network, especially a new one, to reach as much of the country as possible. Finding affiliate stations and distributors was crucial for the CW to start off successfully. Fortunately for them, they were able to secure many of the former UPN and WB stations and distributors and broadcast to 95% of the country, approximately the same as the other four major networks. Beginning with finding a name and brand and continuing through determining a demographic, marketing and branding determines a great deal about who will be watching the network and also, how advertisers will react to the network. Choosing CW as the name was an important first step, as many viewers were able to identify its affiliation immediately. CW decided to use a more specific demographic than the other major networks as a way of attracting advertisers. 2. Upon hearing about the merging of UPN and WB, News Corp. decided to first stop any advertisements that were airing on its networks promoting either of the former stations. Second, they created another network, My Network TV. This second decision seemed to be made in direct response to the forming of CW. It was created to compete with the network for distributors and stations across the country. While understandable, as News Corp. id not want CW to gain too much of the market share, however, I believe this was misguided. The first step to eliminate any promotions with UPN and UPN affiliates was, if not completely necessary, got rid of a portion of the new networks marketing. Deciding to create a sister network to directly compete with CW did not seem at all necessary and a bit of a waste of resources. 3. For the three available slots, I would have chosen Everwood, Veronic a Mars, and 7th Heaven. Everwood, although having a bit of an older audience than the others, had a large, loyal fan base to build on. We will write a custom essay sample on The Cw: Launching a Television Network specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Cw: Launching a Television Network specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Cw: Launching a Television Network specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The show also received high critical acclaim, allowing for a strong possibility of increasing the number of new viewers. Veronica Mars also had a loyal fan base, albeit somewhat smaller, exemplified by the fan that paid to have an airplane circle the CEO’s office, pleading to keep the show on air. The show also fit with the target demographic of females between 18-34 years old. 7th Heaven, being the network’s longest running show, was also the longest-running family drama in history. While the show was quite expensive to produce, there were available cuts that could be made to keep the show’s cost on par with the other three. 4. First, Veronica Mars would be placed after Gilmore Girls on Tuesdays due to the similar viewers and also the similarity of the protagonists of the shows. Everwood would be shown on Mondays before Runaway. I think it makes sense to put a well-regarded show like Everwood, which has a strong fan base, before the new show. This would allow viewers to try a new show and continue watching. th Heaven, a very established show, would then be shown Wednesdays after America’s Next Top Model. 5. For an actor or crewmember, hearing that their show may be cancelled or that the network will be merging with another must be extremely stressful due to all the uncertainty surrounding this decision. Everyone is uneasy as the decisions to keep or cut their shows are made. Due to the fact that there are two existing networks merging into one, onl y about half of the current employees and actors will be needed for the new network.

Life is a Journey Vs Life is a Battle Essays - Adler, Alfred Adler

Life is a Journey Vs Life is a Battle Essays - Adler, Alfred Adler Life is a Journey Vs. Life is a Battle English 100 Effective College English I Prof. Stef Donev April 20, 2012 Adult Education Mortimer J. Adler makes many points in Adult Education, that gives understanding of what being educated is. Not only does Adler claim that wisdom and maturity is gained later on in life, but is also determined with the life experiences that one surpasses and goes through. There are some strong points that Adler states, but there are quite a few of them I completely disagree on myself. In one of Adlers statements, he informs that even though you have a high school diploma or degree, they are not educated. Part of the matter why I agree on this, is for the reason that when people finish any type of schooling, they are handed a paper perceiving that they graduated but are still in my opinion, not educated. Therefore, this still does not give them a level of maturity that most people have. It all depends on ones life occurrences that determines their level of maturity. Adler states many things I can definitely agree upon. He explains in We all know, and no one can deny, that no child- in school or at the moment of graduation is an educated person (59) , that even though you graduate or earn a degree, it does not automatically signify that you are educated. For the reason being, he is saying this because there are more things to learn in life and things that one will experience as life goes on. Adler also clarifies that just because you have finished what you have been striving for in school, there are still things that one has not been educated with even after you have accomplished schooling. When Adler speaks of I do not care what their chronological age is, whether it is fifteen or twenty-two. If they are still within the walls of a school, college, or university, they are children. They are living a protected, and in many ways an artificial life (61) he strongly informs us this, for the reason being that children are still dependent amongst their parents or guardians. They are provided shelter, clothes, and still are kept from the cruel reality of what the world has to offer them. Adlers sayings are meaning that you have not yet experienced the level of maturity that older individuals have gone through. Therefore, people that are in school, graduated or individuals that have earned a degree still lack life experience. I agree with this because, I still have not yet faced or experienced the harsh life after schooling, noting that I still am in school myself. I also correspond to the fact that we all cant mature without aging. He says this in, We cannot be mature without being aged, and aged through pain and suffering and grief. This kind of suffering, children are spared, but they pay a price for being spared it. I also agree on the fact that we all cant mature without aging. They remain immature, irresponsible, and unserious, in the basic sense of the world. (61) I completely disagree that they wont remain irresponsible and unserious as Adler addressed, but will eventually overcome them as life goes on. An example of what some people lack experience in are having children, getting married, paying bills, going to work, having someone dependent on one another. These are the experiences that help you mature. aging is part of what makes us mature. (61), which Adler states in the article. Some may agree, and some may not but thats how life is, in my opinion. The unremitting process of a learning experience that Adler tries to portray, is one of the main and strongest points in all of this article. It takes a great number of years to gain wisdom. Even after school there are many things that people will encounter in life to gain the knowledge needed. But even though the years you take for reaching a proper education wont be as needed, it will take years to accommodate intelligence or be wise and that is the most important thing. Knowing that the education learned, it will still become an impact later on in life. I feel

Evolution of Eye Color in Humans

Evolution of Eye Color in Humans The earliest human ancestors are believed to have come from the continent of Africa. As primates adapted and then branched off into many different species on the tree of life, the lineage that eventually became our modern day human beings appeared. Since the equator cuts directly through the continent of Africa, the countries there receive almost direct sunlight all year long. This direct sunlight, with ultraviolet rays, and the warm temperatures it brings pressure for the natural selection of dark skin color. Pigments, like melanin in the skin, protect against these harmful rays of the sun. This kept individuals with darker skin alive longer and they would reproduce and pass down the dark-skinned genes to their offspring. Genetic Basis of Eye Color The main gene that controls eye color is relatively closely linked to the genes that cause skin color. It is believed that the ancient human ancestors all had dark brown or nearly black colored eyes and very dark hair (which is also controlled by linked genes to eye color and skin color). Even though brown eyes are still considered mostly dominant overall eye colors, there are several different eye colors readily seen now in the global population of human beings. So where did all of these eye colors come from? While evidence is still being collected, most scientists agree that the natural selection for the lighter eye colors is linked to the relaxation of selection for the darker skin tones. As human ancestors began to migrate to various places around the world, the pressure for selection of dark skin color was not as intense. Particularly unnecessary to human ancestors that settled in what are now the Western European nations, selection for dark skin and dark eyes was no longer necessary for survival. These much higher latitudes afforded different seasons and no direct sunlight like near the equator on the continent of Africa. Since the selection pressure was no longer as intense, genes were more likely to mutate. Eye color is a bit complex when talking about genetics. The color of human eyes is not dictated by a single gene like many of the other traits. It is instead considered a polygenic trait, meaning there are several different genes on various chromosomes that carry information about what eye color an individual should possess. These genes, when expressed, then blend together to make various shades of different colors. Relaxed selection for dark eye color also allowed more mutations to take hold. This created even more alleles available to combine together in the gene pool to create different eye colors. Individuals who can trace their ancestors to Western European countries generally have a lighter skin color and lighter eye color than those from other parts of the world. Some of these individuals also have shown parts of their DNA that were very similar to those of the long-extinct Neanderthal lineage. Neanderthals were thought to have lighter hair and eye colors than their Homo sapien cousins. The Continuing of Evolution New eye colors could possibly continue to evolve as mutations build up over time. Also, as individuals of various shades of eye colors breed with one another, the blending of those polygenic traits may also result in the emergence of new shades of eye color. Sexual selection may also explain some of the different eye colors that have popped up over time. Mating, in humans, tends to be non-random and as a species, we are able to choose our mates based on desirable characteristics. Some individuals may find one eye color much more appealing over another and choose a mate with that color of eyes. Then, those genes are passed down to their offspring and continue to be available in the gene pool.

Severe Combined Immunodeficiency (SCIDs) Essay Example | Topics and Well Written Essays - 500 words

Severe Combined Immunodeficiency (SCIDs) - Essay Example The most common infections are respiratory infections. Since the disease is a recessive trait, a horse carrying one of the genes appears normal but when a foal is born with two defective genes the result is 100% fatal (Oglesby, horseadvice.com). Heterogenous carriers can transfer mutations to their offspring. The condition is characterized by lymphopenia, hypogammaglobulinemia, and absence of tissue lymphocytes. There is a definitive test for SCID gene in Arabian foals. The test is performed on secretions from the mucosal swab or blood. The specific test involves cutting up the DNA with PCR restriction enzymes and then examining the relevant section of the gene. Genetic cause of a SCID is a 5-base pair deletion within the catalytic subunit of DNA dependent pro-tein kinase (DNA-PKc) (Zavrtanik, Mesaric, & Majdic, 2005, p.37-41). This mutation causes a frame shift at codon 3155 of the transcript. This further results in 967 amino acid deletion from the C- terminus that includes entire phosphatidylinositol 3- linase domain, thus making DNA-PKC functionally inactive. The affected foals are clinically normal at birth. But they soon develop signs of infection during the first 2 months of life. The first clinical signs are usually noticed between two days and six weeks of age. These signs include fever, tachycardia and tachypnea. The small animals are unthrifty, lethargic and tire easily. But they continue to nurse and eat solid food. Respiratory infection occurs commonly and is manifests as bilateral nasal discharge, cough and dyspnea. Those who survive longer may develop chronic diarrhoea, alopecia and dermatitis (Zavrtanik, Mesaric, & Majdic, 2005, p.37-41). The most constant findings in SCID are lymphopenia (

A personal interest Essay Example | Topics and Well Written Essays - 750 words

A personal interest - Essay Example However, as one grows up understanding reality and morality, one becomes able to better manage such desires. In other words, life is an effort to strike a balance between desires and reality. One BBC article named ‘A Brief History of Celebrity’ points out that thousands of years ago, the way to gain fame or to become a celebrity was through title. Another way was to become a warrior and show ones talent in wars by saving the lives of many people. Another way was the success in ancient Olympic Games. It was rather common in the ancient Rome to honor the celebrities by allowing life-long free meals, and by creating hymns praising them. Also, the famous ones got their faces imprinted on coins, thus becoming immortal (â€Å"A Brief History of Celebrity†). However, the point here is that I, like most other people in the world, want to become a celebrity, no matter what way it comes. However, the surprising thing at this juncture is the fact that I kindle this desire ev en after gaining the realization that becoming a celebrity, either in entertainment or in sports, is a near impossibility for me. This understanding and the desire to know the reason behind this longing take one back to the Structural Model proposed by Freud. According to Freud, all people are born with Id, or the pleasure principle. It is this Id that makes people look for things that make them feel good, and in search of this good, they give no attention to reality. It is this Id that makes children insist for various things without considering the viability of the demands. However, as people grow up, they develop Ego that makes them look into reality. Thus, Ego helps strike a balance between the irrational demands of Id and the realities of the situation. Lastly, there arises Superego, or, the moral principles of life. Once it is developed, it controls the actions of one by dictating what is right and what is wrong. However, the Id goes on looking for ways to feel good and happy with its ultimate selfishness. Here, I reach the realization that it might be my Id that lies in my mind that makes me nourish such wishes even though my Ego reminds me the realities. One can see Franz Kafka in ‘Letter to My Father’ pointing out how he failed to understand the benevolent acts of his father, and feared him. A look into the work proves that the writer, as he grew up, developed Ego and Superego that made him look into not only his present life, but also his past with a new insight. Again, one can see the writer acknowledging the fact that he is still in the grip of fear, and hence, is unable to explain everything. This shows the still strong impact of Id on his life as an adult. Kafka now admits that his father had always lived for the family, and as a child, Kafka enjoyed a high life ‘with complete freedom to study’ whatever he wanted. In addition, he had nothing to worry about food. Here, Kafka makes the acknowledgment that he is guilty of n ot understanding and acknowledging the good things his father had done for him. In addition, he admits that even without his father’s presence, he would still be a weak, fearful, hesitant, troubled man (Kafka, 6). Here, considering my desire to be a celebrity, I reach back the Freudian conclusion that all humans are suffering from some mental disorders. According to him, it is the strength of debilitation that decides the difference between the sane and the insane. If this concept is

Analyzing The Moral Panic Of Media Media Essay

Analyzing The Moral Panic Of Media Media Essay Thompson(1998) describes 5 key elements in a moral panic. It is something or someone who is defined as a threat to values and interests; the threat is depicted in an easily recognisable form by the media, with use of aspects such as Exaggeration, distortion, prediction and symbolisation. This then causes a rapid build up of public concern. Newspaper coverage and news broadcasts are commonly known to exaggerate issues in society which then encourage the public to react timorous to the concerns. Lastly, moral panics are continuously used to result in; a response from the authorities or opinion-makers. Thus, this included changes made evident from law enforcement, the councils and general charity organisations. The final element is that panic recedes or results in social changes. There are many issues that are often subject to moral panics such as Youth Crime/Gun Crime, Binge Drinking, child abuse, sex and violent behaviour, drug abuse, paedophilia, the law and asylum seekers and immigration policy. A moral panic can be defined in several ways, one definition is a kind of short-hand for public hysteria, by definition irrational, and is almost always held to be indicative of someone elses behaviour rather than our own (Critcher, 2003). The media directs its judgments and perspectives at members of society that are classed as unacceptable or deviant. In his book Moral Panics and the Media, Chas Critcher explains that Moral panics involve a  ¿Ã‚ ½heightened level of concern over the behaviour of a certain group or category and the consequences that the behaviour presumably cause for the rest of society(Critcher,2003,pg 23). A moral panic must be manifested in concrete ways in other words there must be a public commentary in the form of media; such as newspaper coverage and news broadcasts. In relation to Thompsons description the media then proposes legislation and social movement activity. The media is acting as a voice for the public; some may argue that it offers biased/distorted views of issues which therefore cause a moral panic. Conversely, it can also be argued that the media plays a crucial role in establishing a moral panic as a way of creating awareness to the public; thus without media involvement this is not possible. A key subject that is continuously making heavy appearances in tabloid newspapers and news broadcasts daily; is Gun/Knife crime which is commonly affiliated with youth culture/youth gangs. To understand how Thompsons, Critchers and other theorists concept of moral panic works, analysis of media coverage is critical. The media has developed and distorted representations of British youth for a long time, and certain coverage in British cinema, documentaries, press coverage and broadcasting have made it evident that the representation of  ¿Ã‚ ½youth ¿Ã‚ ½ is seen as a threat to many. However the coverage differentiates from different forms of media. The coverage of moral panics in broadcasting differs to press; television news broadcasts, are described as unbiased and therefore have a minor affect on moral panics as the impact might have not been on such a large scale. However in major moral panics they tend to have the same large amount of coverage on daily. British Youth are constantly being associated with factors such as drug abuse, low achievers, under age drinking, ASBO ¿Ã‚ ½s , violence; leading to such headlines as  ¿Ã‚ ½Britain a nation of yobs ¿Ã‚ ½. The term  ¿Ã‚ ½yob ¿Ã‚ ½ and  ¿Ã‚ ½thug ¿Ã‚ ½ is commonly used in numerous press cuttings specifically from tabloid newspapers such as ¿Ã‚ ½The Sun ¿Ã‚ ½ and the  ¿Ã‚ ½Daily mail ¿Ã‚ ½. It can be argued that the depiction of a sterotypicaly  ¿Ã‚ ½thug ¿Ã‚ ½ is being used as the  ¿Ã‚ ½Folk Devil ¿Ã‚ ½. Moreover the use of these metaphors are adding to the sensation of the moral panic  ¿Ã‚ ½Yobs must get tough sentences not a slap on the wrist ¿Ã‚ ½,  ¿Ã‚ ½Another stab victim dies, yet yobs with blades could escape with fine ¿Ã‚ ½,  ¿Ã‚ ½Thug stabs student to death ¿Ã‚ ½ and  ¿Ã‚ ½Blade Britian ¿Ã‚ ½. The headlines are poignant and direct, ¿Ã‚ ½1 day. 5 dead ¿Ã‚ ½, this encourages the readers to be aware but also an element of paranoia can be injected provoking public distress, causing a stir in society. There is use of emotive language such as  ¿Ã‚ ½His mother has run out of tears ¿Ã‚ ½ and use of alliterations in  ¿Ã‚ ½Kids killing kids, families in fear, its time to say, No More ¿Ã‚ ½, these are examples of rhetoric which newspapers use to persuade its readers in supporting their views. An example the initial making of a moral panic is a headline used in the Daily Mail;  ¿Ã‚ ½Random attack by thugs every 30 seconds ¿Ã‚ ½. This can be described as heavily exaggerated which provokes public reaction and emotion. On the other hand, youth crime is rapidly increasing, in society.  ¿Ã‚ ½The amplification which takes place through the medias work serves to appeal to the public so that they concur with ready-made opinions about the course of action to be taken. Combined with the opinions of the experts who are wheeled out to give their diagnosis, they reach an agreement about how to cope with the situation in hand, and the problem either disappears or at least deteriorates. ¿Ã‚ ½(Burns:2000). In reference to Youth crime; various  ¿Ã‚ ½anti-gun/knife crime ¿Ã‚ ½ campaigns have been made and according to an article in 2008 from the  ¿Ã‚ ½Sunday Mirror ¿Ã‚ ½ the home secretary Jacqui smith states that  ¿Ã‚ ½thugs carrying knives will face four years in jail ¿Ã‚ ½. It can also be argued that moral panics can result in social change. In Conclusion, Sometimes  ¿Ã‚ ½panics ¿Ã‚ ½ have existed in society for a considerable time but a particular event has triggered the significance; although generally they pass as quickly as they came and are long forgotten. The media ¿Ã‚ ½s involvement plays a crucial role in the establishment of moral panics, as it raises awareness of serious ongoing issues. However it can be argued that it promotes a bias nature which can ultimately prevent the public from the truth.  ¿Ã‚ ½Yobs must get tough sentences not a slap on the wrist ¿Ã‚ ½.(The Sun;2008). The media ¿Ã‚ ½s powerful role can be criticised for using moral panics to enforce the ideas and rules about the government. Moral panics will continue to dominate society and the media; provoking public concern and sometimes legislation but there will always be questions doubting whether it does reinforces public opinion and if it is a voice for the people or a propaganda tool for the rich and powerful.

Global Promotional Strategies Essay

The global companies try to achieve a strategic position on each market they are present in. To reach that goal, companies need to differentiate the products from competitors, while holding the costs of market communication activities at lowest level. Also global companies have to make an effort to sustain advertising campaign in all the markets in which there are present, because wherever they live people tend to react positively to companies and products they know about. In this point, global promoting strategies help brand familiarity, which plays an important role in the market. Global promotion strategies can use a standardized theme globally, but may have to make adjustments for language or cultural differences. Advantages: -Adaptation: Fully adapting an advertising message for local markets. Changes may have to be made due to media availability. -They have a high level of coordination of its market communication. -The companies can modify products for different countries. Also new products are designed for foreign markets. -To incorporate all the differences into one product design and introduce a global product. -Standardization provides benefit such as cost saving in production and marketing. Disadvantages: -It can cause communication issue based on verbal, pictorial, symbolic, idiomatic languages. -The product gives the consumer an identity so they can put the consumer in bad situations, if the products have a problem. -Cultural differences have to realize by the companies before entering the market. For example, when Barbie doll imported to China, consumer did not even buy one. Barbie was not related with Chinese appear, that is why kids did not want to play t with Barbie. After that, the company made new Barbie just looked like Chinese people; at that point they got consumer interest. In conclusion, global promotions strategies are your weapon in this economy and it is up to you to use them for your benefits or failure.